We only usually cover internet videos when they are relative to marketing and used to catapult a project, idea or business.

But I couldn’t pass the opportunity to share this.  Zach Galifianakis lights up a joint during a conversation about the legalization of marajuana on Bill Maher Show.  This could potentially fall under our viral video category for the sole fact that this appearance, while plugging Zach’s new movie “Due Date” is amazing timing.

To confirm it was real conservative Republican Margaret Hoover smells it. Priceless!

Bands are a dime a dozen these days. Today’s technology makes it easier then ever to record a song, shoot and edit a music video, and publish it to the web. So what’s gonna make you / your band stand out from the rest… a CREATIVE idea!

Take for instance, Atomic Tom’s brilliant Guerilla Marketing video. These guys shot a music video on NYC train using their iPhones as both video cameras and ALL OF THEIR INSTRUMENTS! The concept behind this video is genius on soo many levels.

The video starts off saying that all the band’s instruments were recently stolen. If that’s true.. way to improvise. Creativity often comes from restraint. I had never seen instrument apps being put to practical use. Impromptu performances on a NYC train are nothing new. An impromptu performance using your iphone as a microphone, piano, guitar, bass, drum kit, and video camera, definitely is! Is this the end of physical instruments? Did the iPhone kill the instrument like video killed the radio star?? Regardless, this is an awesome example of how technology is changing every aspect of our lives. And not for nothing, Apple should be using this video as their new commercial and paying the band for it!

Atomic Tom and Universal Records could have spent a small fortune buying print ads in magazines, airtime on radio stations, or tv commercials. Instead they embraced the new face of marketing and went viral. Prior to the ” Take Me Out, ” release, the majority of their YouTube videos didn’t have many plays at all. This video currently stands at 1.3 million views!!! They gained 210,000 plays over the course of me writing this… you can’t pay for that type of publicity! For example, until this morning I had never of these guys and now I’m blogging about them and have sent the video link to at least 20 friends. Who I’m sure sent it to at least 10 of their friends, posted on their Facebook wall, tweeted about, so on and so on. You need to allow your fans, clients, whoever, to take your photos, songs, videos, etc… and repost them at will! Restricting your content to just your website or YouTube channel only hurts you. You should make it as easy as possible for your audience to redistribute your content for free and not only will they be back with credit cards in hand, so will their friends. Case in point: I saw Atomic Tom’s video on my friend’s Facebook wall this morning, googled the band, landed on their MySpace, listened to some more of their music, and finally clicked a link to buy the album from iTunes.

Whatever your industry, you need to set yourself apart from the crowd and cultivate an audience. And you don’t need to spend a fortune to do so. All you have to do, is put your thinking cap on and eat a huge bowl of creativity for breakfast!

I ran across this online and was extremely confused.
This is a viral video created for Google Mobile. It is literally 10 min of a guy using search with my voice software saying “pizza” over and over. But never finds it.
The video is significatly long for a google promotion and makes no sense. I am assuming this is a shot at create a something to go viral and if it works well congrats to Google. Will it work? Is this video stupid? Any insight because I am still confused.

DROCK’s mixtape “Beta Than Yours” coming soon!  Graphic Artist and Producer making music from a designers prospective.

Check out the sample below.  Spread the word for our friend and show some love.

Paramore performing, “The Only Exception,” live on Ellen yesterday!! Haley Williams, the lead singer, is amazing… the pipes on that girl are unreal!! Not to mention she was sick for this perfomance.

This past Monday one of my favorite bands, Thriving Ivory, released their latest single, “Where We Belong,” via Tweet. It’s one of those feel good make ya happy songs… actually all their music makes me happy! I’m a sucker for strings and piano, what can I say?! And I especially love the line, ” Somewhere down the line, I lost that part of me that’s pure.” At least that’s what I think he says! These guys are currently recording their sophomore album, still yet to be titled, in NYC. They don’t have a release date for the new album yet either. So for now, head over to their website and listen to the their new song!

I’ve been listening to this band for awhile now, since their first self-released EP… and unfortunately have yet to see them live!!! I first fell in love with their single, “Hey Lady,” it was basically my anthem for the past 7 or so years. Check out the video for “Hey Lady,” below!

The Orlando hip-hop scene is much bigger and cultured than you probably thought or gave it credit to. Just one look at indie hip-hop road warriors Soliloquists of Sound (many know Swam as the mayor of Downtown Orlando), the local battle scene (Grind Time originated from Orlando) and the myriad of talent that frequents Firestone, Backbooth, 57 West, The Cameo Theater and other venues gives you a nice picture of the present and future of Orlando hip-hop.

One group that is causing major commotion is Smash City Gauntlet. Comprised of Kap Kallous, JBiz and Redd Simpkins the trio may have a new group name, but they have been helping to build the Orlando scene for years. Collectively they have rocked shows with Murs, Wu Tang, KRS One, Rakim and others and a former group featuring Kap and Redd Simpkins hit the top of the CMJ hip-hop charts.

The group just launched a new EP on Earth Day, noting that they are keeping “bad music from polluting the OZone.” With a pretty nice indie video to kick thing off and free music for the summer ride, this is just another reason to keep Orlando at the forefront of indie hip-hop.
Check out their debut EP, There Goes The Neighborhood and check below for the video to the Devils Lettuce (caution: NSFW).

Check out the latest trailer for the last chapter of the Twilight Saga!! Released on the Oprah Winfrey show earlier today.

Eclipse opens nation wide on June 30th!

Check out the latest video from, We the Kings. This is the second video, off their sophomore album, “Smile Kid.”

“We’ll be the Dream,” features Demi Lavato and her sick vocals! This girl has some pipes!!

Derek and I, caught these guys performing a private acoustic show at Orlando’s Blue Martini, a few months back. The show was pretty awesome, especially since we were literally 10ft from the band!

Currently, the band is on tour with The Maine, Cartel, Artist vs. Poet, and Stereo Skyline. Check and see when their coming to your town!

If you like what you hear you can purchase their new album on iTunes!

For those of us in the Greater Orlando area, tonight is the night!! FMF is kicking things off right with some of the best national and local acts around! Every year, aXis Magazine, brings us all together for a week filled with music, art, film, and a lot of booze! This year is no different. Founders, Rick Wheeler & Sean Perry, have managed to bring us ANBERLIN, LESS THAN JAKE, & RUSTED ROOT, as this years headliners! I’m stoked for tonight’s line up! Here are some of the bands I’m ready to rock with…

Dagnese

Shut Up and Dance

BEHIND THE LENS: Shut Up and Dance from Brook Pifer on Vimeo.

American Bang

Anberlin

For more information head over to the FMF website!