Posts by admin:
Impressto.com THE NEWEST CREATIVE HEAVEN!!
March 12th, 2010We are very excited here at makemealive for www.impressto.com to be launched! We are looking at spring 2010. It is set up to be a creative marketplace.
Check out the new promo page here and the video.
The Everything Store from Derek Kohn on Vimeo.
WEB VIDEO: THE MOST POWERFUL TOOL!
February 27th, 2010Video is power the most powerful source on the internet!
It is almost common sense and almost hard for some people to swallow how obvious it is.
Individual stats like Facebook passing the 400 million users mark, Twitter hitting 50 million tweets per day, and YouTube viewers watching 1 billion videos per day are impressive on their own, but what if we looked at Internet-related stats in it’s entirety? Jesse Thomas did just that in his video State of the Internet.
The video — created and animated by Thomas with data from multiple sources highlighting the figures I feel like we all probably know deep down inside. Here is a must see video for anyone trying to wrap there head around the concept and power of online video.
- There are 1.73 billion Internet users worldwide as of September 2009.
- There are 1.4 billion e-mail users worldwide, and on average we collectively send 247 billion e-mails per day. Unfortunately 200 billion of those are spam e-mails.
- As of December 2009, there are 234 million websites.
- Facebook gets 260 billion pageviews per month, which equals 6 million page views per minute and 37.4 trillion pageviews in a year.
Check it out! This is really interesting breakdown of viewers on the internet and where they go to get there source.
JESS3 / The State of The Internet from Jesse Thomas on Vimeo.
GRAPHIC ARTIST COMPETITION OF THE MONTH!!!! MTV PLAYGROUND!
February 16th, 2010
In a goal to bring together the world of graphic artists and create a community around our passion MTV and Swatch has hooked up with growing popular social network Behance Network. There are a lot of competitions growing for graphic artists on the web (i.e big one threadless.com and design by humans). The goal is to gain awareness for specific artists around the world. Where are all the rockstar artists??? I think this is really the point to all these collective competitions.
Anyways, so MTV and Swatch has linked up an international graphic competition to achieve multiple things. One, to gain interest again from a group (the artists) that has abandoned them due to there shitty reality shows and lack of creativity and push Swatches pretty crappy artist collection (click here). Two, for Behance.net to gain more exposure and drive members to there website. Three, and the only positive thing… to create a competition showcasing an unheard of batch of amazing talent! The NEXT GENERATION OF IMAGINARY TALENT! They are calling it SWATCH MTV PLAYGROUND.
You can check out the Playground as it comes to life at venues around the world. Most events taking place across Europe and Asia.
Each event offers you a chance to get personally involved with features like art battles, artwork-to-go, graffiti wall and plenty more. And if you’ve uploaded a project to Swatch MTV Playground, your work could be showcased in all it’s glory.
I like the effort and think it is a step for MTV in a positive direction. Go a head and check it out!
CLICK BELOW TO CHECK IT OUT!!!
http://www.swatchmtvplayground.com
Chiquita Banana Redesign
February 9th, 2010Recently, Chiquita Banana decided to rebrand themselves to establish a more interactive relationship with their consumers. To handle the rebranding, they tapped DJ Neff who, just last week, sat down with design:related to discuss the project.
DJ Neff said the first thing they focused on was their iconic blue sticker that they put on their bananas. The sticker with the Chiquita Banana woman is already a well known logo, but they wanted to further the brand recognition and reach out to a broader consumer base. In order to achieve this, Neff started by redesigning the original sticker and creating more of a “character” out of the woman and gave her more personality. Here is the original and new version!
From here, Neff created a whole line of different characters and decided on 25 to use.
These characters were inspired by what people do with the sticker after they eat the banana. By creating fun and exciting characters, Neff hoped that consumers would keep the stickers and put them in a variety of different places. I think this is a great idea, because if I started seeing these random blue and yellow characters around town, I would definitely jump online and try to figure out what they were – eventually ending up at the Chiquita Banana website.
They went on to incorporate the sticker characters into their website, by creating an interactive arcade game where consumers can create their own “banana personality” to fight rotten bananas!
Chiquita also went a step further with consumer interaction by creating a social community, where you can create, save, and share your own unique sticker designs with friends. Neff, also set them up with a Facebook fan page to gauge consumer response and get feedback on the new brand.
Chiquita banana has recognized the booming trend in consumers flocking to social networks and getting their product information online. In my opinion, they CRUSHED the rebranding and are effectively adapting to the way consumers interact with brands. By creating this highly interactive website, Facebook fan page, and intriguing character stickers, Chiquita has increased not only their brand equity, but also consumer loyalty immensely! I for one, spent at least an hour messing around on their new site!!!
SNEAK PEAK AT 2010 SUPER BOWL ADS!
February 7th, 2010This year’s Super Bowl infamous ads companies are a bit different this year. Not like in years past with pepsi…etc. Who have decided to take the millions of dollars spent on Super Bowl ads and gear it towards viral and social marketing campaigns. Guess what… it payed off big time!
Look below to see who is changing the face of EXPENSIVE SUPER BOWL ADVERTISING. Hope it is profitable for them…
CHRYSLER will be the only U.S. automaker to advertise in this year’s Super Bowl, forking over millions of dollars to restore its image following its bankruptcy and the federal bailout that followed.
“What better way to illustrate to our customers that we are still here than to air on the Super Bowl, which is not only watched for the game, but also for the advertising spots,” said Chrysler spokeswoman Dianna C. Gutierrez.
HYUNDAI released a few of there 5 spots early to get a social census of which people liked best. This one below is what we believe won the contest!
Now, here’s the thing: this ad, from Google’s “Search Stories” YouTube channel, is from back in November, but John Battelle says he’s got a source telling him that ‘Parisian Love’ is the one that will air tomorrow night, during the third quarter of the SuperBowl. Either way, Google’s Eric Schmidt tweeted that he couldn’t wait to watch tomorrow, in addition to something about “hell freezing over.” So… that’s the first good reason we’ve heard to tune in. You with us?
The Census Bureau
WHAT IS THE WORLD COMING TO WHEN THE GOVERNMENT HAS A SUPER BOWL AD????!!!
Faced with record levels of red ink into the foreseeable future, Washington is spending $2.5 million to create buzz for the census — by advertising during the Super Bowl.
The Census Bureau is hoping to exploit the strong ratings from this annual attraction, aiming to get more participation from people who now seem disinclined to mail back a government questionnaire or even answer the door.
Census officials call it a good investment, saying the front-end costs of purchasing the ads can be quickly recouped if they succeed in encouraging people to mail back their census forms. A recent poll found nearly 1 in 5 residents said they may not fill them out, mostly because they were unfamiliar with the census or weren’t interested.
The government relies on the census not only to learn about Americans and their lives but also to parcel out federal dollars and, as required by the Constitution, to determine the number of U.S. House seats representing each state. The census officially began last month in rural Alaska, and most of the U.S. will receive forms by mail the week of March 15.
Not everyone is happy about spending taxpayer money to tout the census during the Super Bowl.
Sen. John McCain, R-Ariz., tweeted this week that the government “shouldn’t be wasting $2.5 million taxpayer dollars to compete with ads for Doritos!” Sen. Johnny Isakson, R-Ga., called on the Census Bureau to justify every dollar of its $133 million ad campaign, citing the tight economic times.
Domain sales must be way up! Go Daddy this year is forking over big bucks to be the only ones using sex to sell web services! Fox had refused to air some of the racy commercials. The hole idea is to show a sex ad and then revert the viewer to godaddy.com to view the uncensored version on there site. Great idea in my book! Sex still sells!
ALL I KNOW IS I MISS THE BUDWEISER FROGS!!!!
