Most businesses or startups are always sizing up the competition, striving to do it bigger and better. Or when starting a business and entering an industry, you look into your barriers of entry and analyze what they do and how to be better.
Stop doing that! Who wants to see the same things regurgitated over and over again, packaged in a different box?
What are aliens? First of all, some people don’t believe they exist and that’s a whole other conversation I really don’t want to get into. But really, they are mysterious, maybe advanced and some say threatening.
That is what you want to be to your competition. The most important thing about it is, by doing this, you create a loyal demographic that is intrigued by what you do.
Instead of focusing on your competition, think of ways to develop your business that will intrigue and attract your demographic. For instance, if you are opening a sandwich shop, go to your demographics homes and businesses and give out free samples. That is just a small “non lazy” guerilla marketing tactic that is so obvious. If the food is good people will absolutely become customers. If it’s not, tell them to be honest and you can find out right then. Even try giving them a competitors sandwich verses yours and do a taste test. Start a blog about fun sandwich recipes. The list goes on…
I just want to applaud Dominos for utilizing customer interaction through the web and transparent marketing to bettering there pizza. That is how you better a brand. Check this out! http://www.youtube.com/watch?v=AH5R56jILag
It is important when marketing your business or your self to be “the alien” in your industry and not just trying to fit in. Stand out and be heard!
Posted by derekkohn.com
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