photo by lincolnblues

This is a no-brainer, but so many people, especially in the entertainment business and wonder why they are still doing the same ‘ol thing.

Without products, you cannot make money. These can be in the form of services, physical, digital, affiliate or whatever else you can think of. The format doesn’t matter as long as they add value to your career and your business.

I talk to so many musicians locally here in Orlando and all over the world through my sites and products and the number one thing stopping their growth is that they have “0″ income potential.

If you aren’t playing shows, don’t have an album/movie/art, and aren’t looking at ways to monetize your talent, it becomes really tough to get that MTV crib.

The next variable is adding value through your products. Having a CD is like having a business card. Yea, bands get away with selling them at live shows, but the value in the plastic revolution is far passed. Fans are looking for something beyond what they can find for free with a Google or Torrent search.
I recently came across this promotion for 72 Musicians, a film about 20 bands who told their story about bring on the road and being musicians. Here is the trailer:

Now they are looking to make some money off this thing (how ironic that you would want to get paid for your hard work!)

The cool thing is that they are not trying to get into your Blockbuster or Netflix as the number one way of generating some revenue. Instead they are giving direct access to fans with a ton of options:

They have price points and mediums that reach every fan. From a $7.99 download all the way to a $400 Hard Drive of the raw files.

They even have a free download of the soundtrack in exchange for the coveted email address.

Looking at musicians and other artists, are there ways that you can adapt this model to work for you? How can you use your podium, microphone or other platform to turn what you love and work your ass of for into something that pays the bills and gives value to others?

This post was written by Greg Rollett, music marketing guy and advocate of taking musicians’s money to help them make more money.