This year’s Super Bowl infamous ads companies are a bit different this year. Not like in years past with pepsi…etc. Who have decided to take the millions of dollars spent on Super Bowl ads and gear it towards viral and social marketing campaigns. Guess what… it payed off big time!

Look below to see who is changing the face of EXPENSIVE SUPER BOWL ADVERTISING. Hope it is profitable for them…

CHRYSLER will be the only U.S. automaker to advertise in this year’s Super Bowl, forking over millions of dollars to restore its image following its bankruptcy and the federal bailout that followed.

“What better way to illustrate to our customers that we are still here than to air on the Super Bowl, which is not only watched for the game, but also for the advertising spots,” said Chrysler spokeswoman Dianna C. Gutierrez.

HYUNDAI released a few of there 5 spots early to get a social census of which people liked best.  This one below is what we believe won the contest!

GOOGLE

Now, here’s the thing: this ad, from Google’s “Search Stories” YouTube channel, is from back in November, but John Battelle says he’s got a source telling him that ‘Parisian Love’ is the one that will air tomorrow night, during the third quarter of the SuperBowl. Either way, Google’s Eric Schmidt tweeted that he couldn’t wait to watch tomorrow, in addition to something about “hell freezing over.” So… that’s the first good reason we’ve heard to tune in. You with us?

The Census Bureau

WHAT IS THE WORLD COMING TO WHEN THE GOVERNMENT HAS A SUPER BOWL AD????!!!

Faced with record levels of red ink into the foreseeable future, Washington is spending $2.5 million to create buzz for the census — by advertising during the Super Bowl.

The Census Bureau is hoping to exploit the strong ratings from this annual attraction, aiming to get more participation from people who now seem disinclined to mail back a government questionnaire or even answer the door.

Census officials call it a good investment, saying the front-end costs of purchasing the ads can be quickly recouped if they succeed in encouraging people to mail back their census forms. A recent poll found nearly 1 in 5 residents said they may not fill them out, mostly because they were unfamiliar with the census or weren’t interested.

The government relies on the census not only to learn about Americans and their lives but also to parcel out federal dollars and, as required by the Constitution, to determine the number of U.S. House seats representing each state. The census officially began last month in rural Alaska, and most of the U.S. will receive forms by mail the week of March 15.

Not everyone is happy about spending taxpayer money to tout the census during the Super Bowl.

Sen. John McCain, R-Ariz., tweeted this week that the government “shouldn’t be wasting $2.5 million taxpayer dollars to compete with ads for Doritos!” Sen. Johnny Isakson, R-Ga., called on the Census Bureau to justify every dollar of its $133 million ad campaign, citing the tight economic times.

GODADDY.COM

Domain sales must be way up! Go Daddy this year is forking over big bucks to be the only ones using sex to sell web services! Fox had refused to air some of the racy commercials. The hole idea is to show a sex ad and then revert the viewer to godaddy.com to view the uncensored version on there site. Great idea in my book! Sex still sells!

ALL I KNOW IS I MISS THE BUDWEISER FROGS!!!!