Coca-Cola put out a viral video that shows there brand and product directly connected to HAPPINESS!  Coca- Cola’s HAPPINESS MACHINE VIDEO is a perfect example at how viral marketing can be utilized to create a feeling about a brand and pass a message to its audience.  The brands first viral video shows how they can bring happiness by putting this Coca-Cola Happiness Machine on a college campus and sharing the joy of Coke.  The video was released in early January and has already tallied up over 1 million views.  Share the Happiness is the slogan!

Everyone has great memories of Coca-Cola. When you are a kid at camp, out at the pool on a hot summer… anything. I’m gonna go run to thevending machine for a Coke right now!

How can you create this feeling associated with your brand or company or even what you design. I feel that you need to think back to the brands that made you feel a certain way or allowed you to associate positive memories. What puts a smile on your face? Create a brand or follow a marketing trend that other companies have done or are currently doing to evoke that emotion. I promise if you do this you’ll be the one smiling at the end and so will your customers!